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New Methodology Challenges The Challenger Sale

As you know The Challenger Sale created quite a storm last year, culminating in a controversial article claiming that Solution Selling was dead.  Well, the debate rages on. Fast forward 24 months and...

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Join Us For Citrix Webinar Series

The ASG Group’s Ray Collis is joining Craig Elias (Trigger Event Selling) on this month’s Citrix Webinar Series.  The title of the webinar is: 3 Steps to Closing MORE DEALS & Getting BETTER...

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Join Us At The July Sales Institute Event

The ASG Group’s John O Gorman speaks at the Sales Institute’s July Event.  The event is FREE and John’s participation is part our ongoing commitment to sharing its research with the broader sales...

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For Buyers Everyday is Independence Day

Another Independence Day has come and gone.  However, with each passing year buyers are becoming increasingly independent and self-contained.  That can present challenges to the traditional sales...

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The ASG Group Launches: SellerNav® -The GPS for B2B Sales

SellerNav® – The GPS for B2B Sales Launched at the Sales Institute Summer Skills Series Dublin – July 11th 2013 – The ASG Group announced today that it launched SellerNAV: The GPS for B2B Sales to help...

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A New Investment In Buyer Insights

We have just completed a significant investment in our Buyer Insights web portal containing the latest research into changes in corporate buying and their implications for sales success. The re-vamped...

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Reducing The Billions Wasted On Sales Training

In the United States alone, companies that sell business-to-business spend between $4 and $7 billion on sales training, according to Dave Stein or ES Research, a company that studies the sales training...

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A Sneak Peak At Our Next Book

TidalWave Selling – our next book – has been in development now for well over a year.  Soon it will be due for publication and we believe it will cause quite a stir.   To get a sneak preview you can...

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Sales Performance Solutions – Have You Got One?

In 2014 the sales performance management (SPM) industry is likely to top 10 billion in value. That means you could be missing out! The SPM industry that has been in the press a lot recently. The...

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Are You Selling Change? The Strategies You Will Need

Does your solution promise to change your customer’s world?  If so beware!  Change is not easy and it could present a significant hurdle to winning the sale. On our research portal Buyer – Seller...

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Looking For Sales Assessment Tools?

Many assessment tools are more focused on defining the problems within the sales organization, that identifying the solutions to increased sales success. That is important to keep in mind if you are...

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The ASG Group Chosen As Trainer On Medical Technologies Sales Diploma

The ASG Group’s Ray Collis has been retained to deliver the sales module of a NUI Diploma In Sales & Marketing For Medical Technologies starting in Sept. 2013.  The Diploma has been developed by...

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Insights on Hospital Procurement In The USA

The research shows a major gap in terms of procurement sophistication in respect of many hospitals and highlights opportunities for buyers and sellers in the sector.

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Are You Communicating A Compelling Business Case?

We have developed a series of skills workshops with a particular emphasis on the requirements of the Business Case for IT. These in-company masterclasses typically help sellers to increase deal success...

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Is There A Performance Culture In Your Sales Organization?

Enterprise Performance Management (EPM) is the latest of the management acronyms and one you are likely to hear more often.  But just how relevant is it to sales managers and their teams? Why...

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The Application Of Coaching To Sales

John O Gorman - a founding partner in the ASG Group and sales performance management practice lead - has completed a professional Coaching programme over the past 10 months.

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Are You Getting Involved Too Late In The Sale?

Up to 60% of the deals being chased by sellers have only a 20% chance of success. It is a sobering statistic! The reason is because sellers are getting involved too late, often only when contacted by...

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Developing An Effective Sales Team Performance Culture

As a sales manager you must driving performance at the level of the individual salesperson, as well as for the team overall.

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30 Million Sellers Are Missing Target!

With up to 30 million salespeople missing target the ASG Group we have developed a methodology that enables managers to de-risk their sales target and boost sales performance.  

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Better Hiring & Retention Can Boost Sales By 10%

Improved talent management, hiring and retention in respect of sales could boost revenue by as much as 10%. That is according to a report by Accenture.

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